An Open Letter to the Running Shoe Companies (Only Half in Jest)

The recent migration of middle-distance Olympian Nick Symmonds from Nike to Brooks and the saga of where Olympic distance runner Kara Goucher would wind up after leaving Nike (She chose upstart women’s clothing manufacturer Oiselle http://www.outsideonline.com/fitness/bodywork/in-stride/Kara-Goucher-Leaves-Nike.html?utm_source=twitter&utm_medium=social&utm_campaign=tweet) has gotten me thinking about marketing in the running industry. Here’s the thing: I’m all for companies such as Nike, New Balance, Adidas, Brooks, Oiselle, etc. supporting the livelihoods of professional runners even though when you look closely at the business model it doesn’t appear to make any sense. As a sport, running is like soccer in the United States during the 1970s and early 1980s: everyone was doing it, but nobody was watching it. Running faces a similar problem. Where I live in the capital region of upstate New York on any given weekend starting during early spring, there are multiple races in which to test one’s mettle. The Hudson Mohawk Road Runners Club’s fall half-marathon was closed out in half a day (I missed the sign up because I was running…grrrrrr.). There are numerous clubs and many, many, group runs during the week. Only the most cynical or unobservant could possibly conclude that the sport of running is not amazingly vibrant and healthy at the participant level. At the professional level – the level that needs fans and followers – the rhetoric that surrounds the sport is one of crisis. The typical professional runner makes $16,000 a year. There is a labyrinthine bureaucracy supervising competition that makes it difficult for professionals to innovate. Ever notice that a professional runner’s shorts and singlet are almost completely free of advertising? Professionals such as Nick Symmonds would like that to change. What the elite branch of the sport needs is a league that fans could follow and that would have runners representing cities in a series of competitions that would lead up to some type of title match. Author and announcer Toni Reavis has written several times about this proposal, as well as other ways of growing a fanbase. I’m going to tackle some of these issues in subsequent posts (Why, for example, does every athlete sponsored by Nike or Adidas, etc., always wear the same design and color of uniform? It’s bizarre and it makes running even more difficult to follow for the inexperienced fan).

Today, however, I have a proposal that might actually undermine efforts to support professional runners – sorry. It’s more of an appeal to the pragmatic business acumen of the major running shoe companies, although there is really no legitimate reason why my proposal and continued support of professionals should not comfortably co-exist. OK, here it goes: I race more often than Galen Rupp and a lot more often than a professional marathoner such as Ryan Hall. Obviously, the quality is not the same (duh), but this is more about contact. The runners that you are trying to sell shoes to probably don’t even see the elites when they are featured in the same race. Regular, everyday, runners at races have little idea of what shoes the elites are wearing, and have even less information about how those shoes perform. Let me rectify that. I race frequently and would race even more frequently with your support. I often get into conversations at races with fellow runners about shoes, training, etc., and find that I can be quite the brand ambassador without really intending to. Even though Hoka One One has just signed a major sponsorship deal with Leo Manzano earlier this week, I think that I would also be a good fit. I can’t stop endorsing the Bondi 2 – it has allowed me to up my mileage without getting injured. I can go on a long run and then do it all again the next day. This is quite a revelation for the masters runner. I would be happy to talk up Hoka One One at the various races I attend. When I run races, I am not so far out in front that other runners can’t see my shoes or what I am wearing. You’ll get maximum brand exposure, because I spend more time on the course. I am fast enough, however, for some to wonder if “It must be the shoes.” (See what I did there, Nike?) I think this sponsorship deal would be fairly straightforward. I need some free shoes, kit, my entry fees, and travel expenses (Travel, at this point is not going to be too expensive. I am still completely local – I even run to some of my local races. I do, however, have aspirations of traveling to the National Cross Championships someday.). What you get in return is brand exposure that runners at local races will actually see and an enthusiastic advocate of your products. True, Hoka One One is going to have to get a racing flat out pronto, but since Leo joined that is something that is being fast tracked. (I have to admit that I am very excited about the prospect of Hoka One One making spikes. Hoka foam under the spike plate sounds wonderful…) OK, running shoe companies, if you are interested in my proposal, contact me on my blog and I will get right back to you.

Yes, I wore tights -- it was cold.

Yes, I wore tights — it was cold.

After having made the claim that my status as an average masters runner makes me a good candidate for a new model of sponsorship, I went out last weekend and blew my amateur status. I finished second in a local road race and was happy to discover a fifty-dollar Visa gift card in my award bag – sweet. I went out and treated the family to ice cream and there was actually some money left over (I live in New York…).

More On Motivation

I have noticed a recent trend among the fitness blogs that I have been reading. We are all desperately waiting for spring to truly arrive. I think that with the official end of winter, our tolerance for cold, snow, sleet, and wind is at an end. I have further noticed that many of us are just venturing out and pretending that spring has indeed arrived. Last week, I went out in a long-sleeved shirt and wind vest thinking that I might be overdressed, since the thermometer looked like it was approaching the high forties (Fahrenheit). About a quarter mile into my run, I had the realization that I was pushing the season. There was more wind than I had anticipated; the sun, which had been briefly visible, was now behind the clouds and wouldn’t be coming back. It felt like the middle of January.

Around two miles, I was starting to bargain: “This is ridiculous. If I am doing this for fun, why am I still out here – this can hardly be called fun. Hey, I did something today and I’m keeping to the mantra of ‘doing something every day.’ I’ll just finish up with one of my short loops and call it quits.” The bargaining phase lasted for about half a mile and I soon found myself on a steady eleven mile run with a few surges thrown in. After three miles in the wind and cold, I warmed up and actually enjoyed the rest of my run. I’m still looking forward to running in shorts and short-sleeved shirt (sometime in June I imagine…), but my triumph over the elements has gotten me thinking about both the merits of warming up and the nature of training and motivation.

I find that if I can get through the first several miles on a cold and windy day, I’ll be able to finish an eight to ten mile run and actually enjoy most of it. I don’t think it’s a matter of merely warming up, although it does seem like it takes longer these days for my body to fully get into running. My better races are usually preceded by a two-mile jog, regardless of the distance, and when I am using the treadmill, I usually give myself a mile or two at ten minute-per-mile pace before I really start my workout. When I’m running outside in less-than-ideal conditions, I also feel that I need to get my head in the run. There are a lot of competing voices usually urging me to go back inside, even when I know that I will ultimately enjoy at least some part of the workout. I know that I’m not the only runner who loves to run, but also has to talk themselves into doing it – why is that? I remember reading an interview with Canadian masters runner Ed Whitlock – the first seventy-year-old to run a sub three-hour marathon and whose 2:54:48 at age 73 was an age-graded 2:03:57! – in which he admitted that he found his training to be “quite a bit of a drudge.” (http://www.runnersworld.com/elite-runners/interview-with-ed-whitlock)  Whitlock’s typical training day is doing 600-meter loops around a cemetery for three hours at a time, so I found it odd that he would spend all this time and effort merely to race well. He must find it worthwhile, but I get the impression that if he wasn’t racing, he probably wouldn’t be running. This might be almost the opposite approach of runners like George Sheehan and Bill Rodgers, who gave and give the strong impression that they would be out running even if racing had never been invented. I don’t think that this is merely an indication of their relative competitiveness, because both Rodgers and Sheehan were notoriously competitive when they were racing.

What I’m trying to get at here is an exploration of motivation. Would I be running if there wasn’t some future race on my calendar? I have spent years in the past running without training for a race, but I also didn’t improve and I found it easy to skip days. I felt a need to run, but I didn’t think too much about getting faster. I found a route that I liked and ran it day after day – never added too much distance and never ran it all that much faster. I told myself that I would start racing, “as soon as I got in shape,” but I never managed to convince myself that I was ready to race. It turns out that for me a looming race is a great way to keep motivated. I love running and would do it anyway, but I find that training for a race can be the necessary spur to get me outdoors on a really yucky day or that can get me on the treadmill (oh, joy). I have to admit that some of the motivation to train comes from the desire not just to run to the best of my ability in a race, but to avoid that horrible “I’m not quite in shape for this” feeling that can accompany a race. Every season I experience this to some degree. Last year, it was racing my first 5K of the season after taking a week off after HMRRC’s winter series races and then coming down with a series of colds. I didn’t realize I was undertrained until I took off from the starting line and kept waiting for the first mile marker. It took awhile to arrive. When you are desperately looking for mile markers in a 5K, it’s a really bad sign – you have stopped racing and are now surviving. This year, I have avoided illness, have remained injury-free, and have managed to keep my mileage up. During the last several months, I have idly wondered whether this is the year that I am going to experience problems associated with overtraining rather than undertraining. There have been times where I felt that I was on the verge of overdoing it – not just tired but kind of depressed – and wondered if I was getting a bit too close to the edge. I realized the other day, however, that you won’t know that you are overtraining until you are overtraining, especially if you are trying to stack up miles to get to another level.

More Motivation

More Motivation

Cupcakes

Additional Motivation

The problem, of course, is that the edge is different for every runner. If forty miles a week feels good, how would fifty feel? Sixty? I read somewhere that fifty might be the dividing line where breakthroughs are made. When testing limits, however, we also need to be wary of the breakdown line. I have the feeling that the two might be very close together. I guess I might soon find out.